Adafruit Editorial Standards
tl;dr: Adafruit publishes a wide range of writing and video content, including interviews and reporting on the maker market and the wider technology world. This document is intended as a guide to best practices that Adafruit uses, as well as an outline of the ethical standards Adafruit aspires to. While Adafruit is not an independent journalistic institution, Adafruit strives to be a fair, informative, and positive voice within the community.
Adafruit Industries is a for-profit business with an interest in many of the subjects we cover. As such, it would be irresponsible to claim the impartiality of not-for-profit journalism, therefore we be responsible for what and how we publish. Adafruit designs, manufactures, and sells electronics. Since Adafruit may cover subjects including our own products, suppliers, and direct competitors, we will make every reasonable effort to disclose:
Fairness - Our goal is to be fair, and to extend our platform to voices that otherwise might not be heard.
Truthfulness, optimism, and good-faith engagement - We will only cover subjects and topics we believe we have expertise in and can fairly evaluate. When we present problems, we will work to frame them as solvable.
References and good practices
Integrity - “To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.” - Edward R. Murrow.
Sources and Quotes
Adafruit will publish full block quotes with a link to the source URL, non-paywalled wherever possible. For video material, Adafruit will include a time-coded link. Adafruit will include screenshots and https://archive.org URLs (or other archival sources) where possible.
Adafruit will generally avoid publishing anonymous sources, except in unusual circumstances (for example, if a source is a member of a vulnerable community that might be harmed by exposure and/or specifically requests anonymity, we may redact identifying details). When using PACER Adafruit uses RECAP https://free.law/recap/ and will post the full PDF/source document.
Rebuttals and Comment - Adafruit will provide 3 business days (midnight ET) for review/comment, entire email posted in full with email address removed, however, verified via key and/or phone voice message / text with caller ID, Twitter, Facebook, Instagram...
Corrections and Edits - Time indicated, in full, audit-able via logs in Wordpress. Adafruit will make a good-faith effort to correct our articles as new facts come to light. Adafruit will clearly indicate the time and content of edits to existing articles.
Commenting on Editorial Articles - For editorial articles Adafruit may choose to disable comments, or moderate comments with confirmed email addresses or verification. Adafruit has a "be excellent to each other" comment policy. “Help us keep the community here positive and helpful. Stick to the topic, be respectful of makers of all ages and skill levels. Be kind, and don't spam.” Additionally Adafruit may choose to remove/block comments on the social media platforms it manages.
Publishing - Adafruit’s aim is to make content available to a wide audience and enable them to access content on their own terms. This means that we publish content at the Adafruit domains at adafruit.com rather than solely on third-party sites like Medium or Facebook, though we may also syndicate our content to these platforms. Additionally, Adafruit will strive to make our content widely accessible, supporting screen readers, full-content RSS feeds, media embeds without Flash, and more. The Adafruit editorial “feed” is located here: https://blog.adafruit.com/category/editorial/feed/ . Adafruit’s articles appear on https://www.adafruit.com and Tweeted from the verified @adafruit Twitter account - https://twitter.com/adafruit
When Adafruit is interviewed - When Adafruit’s team, Ladyada and others are interviewed, Adafruit will inform the interviewer that we may choose to post the full text and/or audio and video of the the interview on adafruit.com. Adafruit will request any articles, videos and talks be publicly available when possible.
Financial Disclosures - Limor Fried and Phillip Torrone are not on any boards, they have no investors, they have no loans, no VC (venture capital), they are not part of any organization, they have 401ks via Adafruit at the same benefit level as all other Adafruit employees (and conversely, all Adafruit employees have access to the same company 401k offerings as Limor Fried and Phillip Torrone).
Usage - If these values are useful, this document is under a Creative Commons Attribution-Share Alike 4.0 International license (https://creativecommons.org/licenses/by-sa/4.0/) and (MIT license) on GitHub (https://github.com/adafruit/Adafruit-Editorial-Standards) for ongoing updates and improvements.
v1 March 14, 2017