January 7, 2013 AT 3:00 am

‘Be Wrong as Fast as You Can’

New York Times

‘Be Wrong as Fast as You Can’ @ NYTimes.com.

I recently saw a Charlie Rose interview with John Lasseter, a founder of Pixar, about the creative process behind his movies. Pixar’s in-house theory is: Be wrong as fast as you can. Mistakes are an inevitable part of the creative process, so get right down to it and start making them. Even great ideas are wrecked on the road to fruition and then have to be painstakingly reconstructed. “Every Pixar film was the worst motion picture ever made at one time or another,” Lasseter said. “People don’t believe that, but it’s true. But we don’t give up on the films.”

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