I've done a bit of googling on this, and it is always suggested to match the fixed resistor to the variable one. Say, a 10k fixed resistor for a 10k photoresistor/thermistor/whatever. I'm just wondering why it's necessary for it to be so high. Say your voltage divider is jooked up like so:
(+5V)---<variable resistor>---[analog in]---<fixed resistor>---(ground)
If the variable resistor is 0-10k and the fixed one is also 10k, that limits you to only half the possible range of voltages for your analog input to read, from 2.5V to 5V. Since the resolution of the ADC is fixed, that gives you less sensitivity, and half of the ADC is wasted. Wouldn't it be better if the fixed resistor was set to a smaller value, like 1k, allowing your variable resistor to cover 91% (0.45V to 5V) of your analog input's range? The fixed resistor just needs to be big enough that a low value on your variable resistor doesn't result in excessive current, right? 5V/1kOhm gives 5mA as a worst case even if the variable resistor ends up a dead short somehow (unlikely). Am I missing something?
...Before posting this, I thought of plotting the curves of voltage at the analog input over the range of the variable resistor for both 10k and 1k fixed, 0-10k variable. The curve for the 1k fixed resistor has a pretty sharp curve up as the variable resistor approaches 0. The 10k fixed resistor curve is less curved, though still not really linear. But is that the reason for suggesting matching k values? A compromise between the linearity of the curve and the sensitivity of measurements you are able to make?

