Check out how this maker, Gnsart, built a retro sign using an Arduino and low-wattage incandescent lights, via hackaday:
[Gnsart] builds props often used in the film industry. He’s created an amazing retro Vegas style light chaser sign. The sign was started as a job a few years ago. While [Gnsart] could handle the physical assembly, the cost of a mechanical light chaser pushed the project over budget. The sign project was cancelled back then, but he never forgot it.
Fast forward to a few weeks ago. [Gnsart] happened upon the Arduino community. He realized that with an Arduino Uno and a commonly available relay board, he could finally build the sign. He started with some leftover cedar fence pickets. The pickets were glued up and then cut into an arrow shape…