Sophi Kravitz Open source Products, Can you Profit?
Sophi Kravitz is an engineer whose company, MIX, develops behavioral training products for scientists and consumers. Her talk was about a formulaic approach to determine the product’s market size, or if a product even has a market at all. She developed and used this formula to determine that MIX’s open source mouse nosepoke product was marketable. She is working on a novelty “Goldfish trainer” product which probably does not have a market and a new mouse trainer that probably does.
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