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August 22, 2013 AT 5:00 am

MINI Cooper covered with RGB light strips is a maxi display

MINI LEDs

Tweet a photo or Vine video tagged with #MINIartbeat and have it show up on a MINI Cooper Countryman covered in RGB LED light strips, currently tooling around London.

The star of the show – aside from you, of course – is truly the custom-fitted surface that completely wraps the MINI Countryman in 48,000 LEDs. Each strip was attached using a variety of application methods, ranging from Velcro to magnets. When you submit your MINI Art Beat photo or video, it begins a wild and meticulously engineered journey through multiple servers via a bonded LTE signal (fun fact: the AI servers MINI Art Beat uses are the very same the Olympics did!).


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