There’s no free lunch in this world. You know that already, don’t you ? Well, so do marketers.
Unlike other brands though, Sprite recently had the courage to tell it out loud in the first promotion that tells the truth about, well, promotions.
The campaign “Prizes that advertise for us”, developed by McCann Bucharest has Sprite super over-branded prizes up for grabs. And if you think the consumers would never want an over-branded prize, think again! These over-branded prizes can get pretty crazy: like a photo camera that takes pictures only with huge Sprite logo watermarks on them, a car with a gigantic bottle on top or a cuckoo clock that sings “Sprite” whenever the clock strikes 12 are just some of them.
In the following we’ll tell you how together with McCann Bucharest we got through our first challenge: creating a custom photo camera from scratch using the Raspberry PI camera as the active sensor (with optional automatic image processing).
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