June 11, 2013 AT 12:33 am

“Let Toys Be Toys – For Girls and Boys”

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Let Toys Be Toys – For Girls and Boys.

Toys are for fun, for learning, for stoking imagination and encouraging creativity. Children should feel free to play with the toys that most interest them.

Isn’t it time that shops stopped limiting our children’s imagination by telling them what they ought to play with?

The answer is simple – we’re asking retailers and manufacturers to sort toys by theme or function, rather than by gender, and let the children decide which toys they enjoy best.

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