“So if you are making a hardware product, what should you do about retail?
Staying out of retail is the first answer. Post your Kickstarter campaign and sell direct to the customer online through your own website or ecommerce channels like Amazon. This is a great way to build a healthy margin businesses while you figure out which initial marketing tactics are working. Once these sales channels are exhausted, retail is still a real option. Some of had success by launching their own stores, like Warby Parker and Chrome Industries, or in selling through existing retailers like Apple stores. Retail offers a touch-and-see experience that online can never provide.”