The Seattle International Film Festival has launched a new initiative called “SIFFcurious” with ads agency Wong, Doody, Crandall and Wiener (WDCW) that features a festival trailer that recreates scenes from cinema history with hand-painted 3D printed models.
Ad agency Wong, Doody, Crandall and Wiener (WDCW) created and executed the “SIFFcurious” campaign, this is the ninth year that WDCW has collaborated with SIFF. The campaign features a 1-minute trailer produced by Seattle production company World Famous. The trailer follows a young woman who peers into the the knotty hole of a mossy tree. Her curiosity takes her on a fantastic journey through scenes of some of the memorable movies screened at SIFF over the years: A Space Odyssey, Star Wars Episode V: The Empire Strikes Back, Dr. Strangelove, The Exorcist, Alien, etc.
Each scene was beautifully recreated with 3D miniatures. Some of them are designed in the computer and then made into physical models using a Makerbot 3D printer. And some are sculpted and painted by hand, and others are made using silicone molds and resin.
“There was a bit of a learning curve on how to properly prepare models and, most important, how long it would take to make models on the Makerbot. The higher-quality models required more time and in order to save some time, we had to get creative and hand-sculpt some of the intricate models,” says Anea Klix, account executive at WDCW. “When we had multiples of a character (like the eggs in Alien or the side panels in 2001: A Space Odyssey), we would make silicone molds and cast resin copies. We had quite the assembly line, 3-D modeling, a 3D printer going nonstop for a month, sculpting and painting all at the same time.” In all there were 20 sets, some of the larger ones were 4 feet by 6 feet, which were shot over two days.”
The spot required over 900 hours of modeling, creating and building before a single frame was captured. The theme of curiosity is about how curiosity can pay off in big ways, leading you to new and magical, incredible things.
“It’s based on the thought of a person letting their curiosity run wild and getting transported into a pint-size world of film, in the same way that SIFF hopes to inspire filmgoers to be more curious and adventurous in their cinematic experiences.” says Klix.
20 films from SIFF history are referenced, can you name all of them?