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May 13, 2013 AT 6:00 am

Your body becomes a swarm of colorful particles

Universaleverything

Universal Everything’s installation for Nike: your body becomes a swarm of colorful particles | AMUSEMENT.NET.

Universal Everything created an installation to promote Nike’s latest technology, Flyknit. The four sides of a video cube stream a slightly altered version of the visitor’s reflection. Kinect cameras capture his presence and translate it in a swarm of colorful particles that follow the visitor’s movement. The installation was presented during the Milano Design week and will be touring the world through out October.

AMUSEMENT RATE: Nike is always great at surrounding itself with the best creative people in order to promote its products. This Universal Everything installation is no exception. The studio did a great job at combining Nike’s promotion needs with an artistic and interactive approach that would entertain the visitors. The freedom of movement brought by the Flyknit technology find a direct translation in the generative design piece created by Universal Everything.

Kinect hack / art / Nike & more.

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