May 1, 2013 AT 6:30 am

Jawbone Buys Sensor Start-Up for $110 Million #wearablewednesday

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Jawbone Buys Sensor Start-Up for $110 Million @ NYTimes.com.

On Tuesday, Jawbone, which makes wireless headsets and music accessories, announced that it acquired BodyMedia, a company that sells wearable sensors, for about $110 million.

Jawbone declined to comment on how much it paid for the acquisition, but a source close to the deal who was not authorized to speak on the record confirmed the price.

“It’s a significant deal because it’s a significant opportunity,” said Hosain Rahman, the chief executive of Jawbone. “We looked at the market and what we thought about what we can do on our own or together with BodyMedia, and we found a deal acceptable to our shareholders.”

BodyMedia has been making and selling activity tracking armbands that can monitor exercise and sleep behaviors since 1999. Mr. Rahman said he was most interested in the company’s expertise, and its robust trove of data about how people use and interact with their body monitors and sensors. His plan is to continue to run and sell BodyMedia products and create a platform that will work with Jawbone’s line of wearable products and BodyMedia’s products and software services.


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