In October it moved into an 1100-square-meter manufacturing and warehouse space in lower Manhattan. Two months later, Fried appeared on the cover of Entrepreneurmagazine as its Entrepreneur of the Year. And in February she grilled President Obama, via Google Hangout, on what his administration was doing to support inventors and tech entrepreneurs and to encourage girls to study science, math, and engineering.
Fried didn’t set out to become a successful CEO or a de facto spokeswoman for the loose-knit maker community of technically inclined do‑it-yourselfers. But now that she is, she’s making the most of it. And if her shock-your-granny hair and facial piercings challenge people’s image of engineers, well, so much the better.