Pianocade post-mortem: lessons learned starting a maker business.

The problem is supply, not demand – Though in hindsight it seems hopelessly naïve, I thought that taking preorders was the perfect business model: it removes the need for any sort of external investment, while simultaneously demonstrating that demand exists for your product at your price point. My faith in preorders reflected a belief that selling things would be the hard part of starting a business, but in my experience that wasn’t the case: selling was easy, it was actually making things that was hard.

Excellent article for all makers to read!