What would you do if you could re-imagine the soda fountain? Miniaturize the technology? Make one for the home, or for on an airplane so flight crews don’t have to load and unload so many cans? The possibilities are huge!
The winning team will have their prototype and intellectual property related to the project purchased by The Coca-Cola Company at the end of the weekend for $10K (for the team). If teams wish to keep their IP, they may decline the prize and somebody else will be declared the winner.
Impressive, Red Bull and now Coca-Cola are jumping in to hackerspaces and hackathons.