February 21, 2013 AT 5:00 am

CubeX Entrepreneur’s 360 Heros Camera Used in New Beck Video #3dthursday

CubeX Entrepreneur’s 360 Heros Camera Used in New Beck Video:

The new Beck video “Sound and Vision”  (a remake of the David Bowie classic for the Lincoln Motor Company’s campaign Hello-Again) was shot using a 360Heros camera rig, which was dreamed up and brought to life via 3D printing by entrepreneur Michael Kintner. Kintner came up with the idea after scuba diving and finding out that he had been trailed by a shark during his swim. He wished not only that he had been able to see the shark himself, but that there was a more all-encompassing way to share such experiences in general. His solution was to perfect and make accessible a 360 rig for film and photography.

Kintner called 3D Systems, learned about and bought Alibre Design Expert software and the CubeX printer and got started. The CubeX and software gave Kintner’s process great efficiency, allowing him to design, print, test and modify his prototypes in swift succession. Within a day of receiving his 3D printer Michael was holding his first prototype of the rig. What Kintner appreciated most, however, was the smooth integration and operation of all the 3D solutions he used, from software, to printer, to materials. “The CubeX and Alibre Design make my 3D printing and redesigns quick and seamless,” Kintner said. Hear more from Michael himself how to the 360Heros works [above] and how it will change the way you watch and experience video….

Read more.

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