Kellan Elliott-McCrea (@kellan), a former architect at Flickr and co-author of the OAuth spec, is now the CTO at Etsy, the world’s most vibrant handmade marketplace. During his tenure, he’s played a critical role in the company’s restructuring of its engineering organization; now, Etsy hires for diversity, particularly gender diversity. After witnessing first-hand how challenging it can be to attract women engineers, Kellan shares lessons in building a process and culture to attract female engineers. All the good stuff above belongs to him.