‘Bird on a Wire’ is a projected interactive display created for a pair of storefront windows at the corner Mercer St. and Washington Pl. in Manhattan. By calling a number a passerby can set birds perched on telephone wires into motion while listening to their flocking sounds on a cellphone.
Each bird is individually mapped to the space’s physical set design and the animation is triggered when the birds receive a call to the designated number. The installation transforms a traditional storefront into a literal call to action – engaging pedestrians into a playful two way interaction.
Created by: Ben Light, Christie Leece, Inessah Selditz, and Matt Richardson, four Master’s students at NYU’s Interactive Telecommunications Program (ITP) for Pop-Up Window Displays class taught by Gabe Barcia-Colombo.