I’ve been using NXP’s LPC chips forever in every available core (ARM7, ARM9, ARM Cortex M0/3/4), but their announcement today of their first Cortex M0+ based chips … the smallest, most power efficient core ARM has produced so far … actually surprised me. They’re positioning this are a direct threat to the large, stable 8-bit market … which is a familiar marketing message, but they may have got it right this time. DIP8 and TSSOP packages (easy to hand assemble) and $0.39 for a modern, efficient, 32-bit core with a huge tool and engineering ecosystem around it. Them’s fightin’ words for sure. Curious to see how this works out and if it pushes 8-bit to a smaller corner of the market, or if that segment is just never going to budge from their established habits. Fun time to be an engineer, anyway! You can read the details of the chips here. But seriously. $0.39. Crazy talk, I say!