Why James Dyson Invested $8,000,000 In A Student.

“Talented young minds want to be the next Mark Zuckerberg or Larry Page. But with the world abuzz with digital, we are losing sight of real engineering,” Dyson tells Co.Design. “Hardware is profitable. Don’t be fooled, Apple’s success as a technology company is built on hardware. The current fixation with digital is misplaced. Long-term it is unlikely to generate jobs, growth, and exports. Instead, we need to encourage more young engineers to commercialize their technologies.”