Ad agency DDB teamed up with Mexican Internet Portal Terra in an attempt to clean up the parks of Mexico City from Dog droppings and other foul odored objects and materials by rewarding those who make an effort to clean up after their pets.
Pet owners pick up the mess their dogs left and then go to a special weighing spot where they drop the bag in a box that calculates the amount of free wi-fi that should be given according to the weight.
People, being people, find ways to scam the system, who doesn’t mind being scammed. Instead of giving laxitives to their dogs every two hours, people just dumb bags full of non-dog related garbage. The initiative doesn’t mind. As long as the City and its parks are getting cleaner, the more the merrier.