Announcing Direct Checkout @ Etsy News.

Beginning today, we are rolling out direct checkout for US-based sellers. This is a new and optional way for shop owners to accept and manage credit card payments from buyers directly on Etsy. Direct checkout is currently enabled for a limited number of shops, including the EtsyStore. Direct checkout, in addition to simplifying payment, lays the groundwork for many more payment and checkout improvements, including Etsy-wide gift cards and enhanced international payment options.

Direct checkout will allow buyers around the world to use a Visa, MasterCard, American Express, or Discover card during checkout from individual shops — online, on mobile, or on Etsy for iPhone — without being redirected from Etsy. There will be one single line of communication around a direct checkout order, sent through an Etsy email, with all shop information and contact information easily accessible.

Big news for the maker/crafter biz owners who use ETSY.