There are a lot of Angry Birds products out there, but most of them aren’t officially licensed. Angry Birds is now the most copied brand in China, and we get a lot of inspiration from local producers.
Right now, we’ve proven that there’s demand, and we’re going for 100 million downloads this year for Angry Birds, and again the same demand for the physical products.
The way we look at it is, of course we want to sell the officially licensed, good quality products, but at the same time we have to be happy about the fact that the brand is so loved that it is the most copied brand in China.
It’s great for us to see the demand, and that’s why we’re building our own stores here. And actually we’re building our first stores here, and not in Helsinki…
We hope to have quite a few over the next 12 months.