Augmented reality pop up book via Bruce…

Introducing a few sample pages from my new Augmented Reality  (AR) Pop-up Book, “Who’s Afraid of Bugs?” with video and images below. I’d like to present the first AR Pop-up Book for mobile devices using image recognition (a.k.a. regular images to trigger augmented content, as opposed to the black and white square glyphs that are common in AR). Integrating image recognition in the design, the book can hence be enjoyed alone as a regular pop-up book, or supplemented with augmented digital content when viewed through a mobile device equipped with a camera, such as an iPad 2 or iPhone 4.

Good use of the iPad’s camera.