One on One: Peter Semmelhack of Bug Labs…

Peter Semmelhack founded Bug Labs in April 2006 with the intention of making it easier for people to create innovative electronic devices. The company makes a product called a Bug, which is a series of modules — GPS systems, cameras, motion sensors — that can be snapped onto a small computer and programmed to create products that would otherwise take years of development and millions of dollars to build. The following is an edited transcript of an interview with Mr. Semmelhack.