Who Will Drive the 21st Century Agenda? Women. Women Key to Global Economic Growth, Coca-Cola CEO, Kent Tells Yale Students -
I would say that the real drivers of the “Post-American World” won’t be China… or India… or Brazil — or any nation for that matter. The real drivers will be women. Women entrepreneurs. Women business, political, academic and cultural leaders. Women innovators. The truth is women already are the most dynamic and fastest-growing economic force in the world today. Women now control over $20 trillion dollars in spending worldwide. To put that into context — that’s an economic impact larger than the U.S., China and India economies combined.
So, let’s for the moment forget all the talk about the “China Century” or the “India Century” or the “BRIC Century.” The real story is that the 21st century is going to be the “Women’s Century.” As the world desperately looks for ways to restart and reset the global economy, the solution lies right in front of us. In the words of World Bank President Robert Zoellick, gender equality is simply “smart economics.”
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